Sonic identity
SONIC BRANDING
Crafting the sound of brands — from mnemonics to full audio identities
Sound is the most direct path to emotion
A brand's sonic identity is as powerful as its visual mark. In a world saturated with imagery, sound cuts through — instantly recognisable, emotionally resonant, and impossible to ignore.
Sayantan Guha has developed audio identities for some of India's most recognised brands, translating visual language and brand values into a cohesive sonic world that lives across every touchpoint.
SERVICES
Brand Mnemonic
A 3–5 second signature sound that becomes the audio equivalent of your logo. Instantly recognisable across every platform and touchpoint.
App & UI Sounds
Notification tones, interaction sounds, and in-app audio that reinforce brand personality at every user moment.
Campaign Music
Original compositions for advertising campaigns — from 15-second spots to full brand anthems that tell your story.
Brand Audio Guidelines
A comprehensive sonic style guide ensuring consistent audio expression across all brand communications and partners.
FEATURED WORK
Zomato
A complete sonic identity for one of India's most recognised food-tech brands. The audio branding system spans the app notification sound, campaign music, and a mnemonic that distils Zomato's energy into a single, unforgettable moment.
App notification sound, campaign music, brand mnemonic
"The audio identity Sayantan created captures exactly what Zomato feels like — fast, warm, and unmistakably ours."
— Zomato Brand Team
Swiss Beauty
A refined sonic identity for Swiss Beauty, India's premium cosmetics label. The composition balances European elegance with contemporary Indian sensibility — a sound as precise and luxurious as the products it represents.
Brand mnemonic, campaign score, audio guidelines
"Sayantan translated our brand's visual language into sound with remarkable precision and artistry."
— Swiss Beauty Creative Team
HOW IT WORKS
The Process
Brand Discovery
Deep dive into your brand's values, personality, target audience, and competitive landscape to define the sonic direction.
Sonic Mood Boards
Curated audio references and original sketches that map the emotional territory of your brand's sound.
Composition & Refinement
Original compositions developed through iterative feedback, ensuring every element aligns with brand strategy.
Delivery & Guidelines
Final assets in all required formats, plus a comprehensive sonic style guide for consistent application.
Ready to define your brand's sound?
Let's build an audio identity that makes your brand unforgettable.